The main support of our college papers is, of course, a liberal portion of advertisements. While many business men realize fully the fact that thee is no better way of reaching college trade than by advertising in the college papers, there are others who think that they do not reap any advantage from advertising. Still they are willing to help support a paper for the simple reason that they wish to show themselves grateful to the students for their patronage. There is another class of people who will not advertise in a college paper because they think that the students are obliged to patronize them. A person who owns one of the leading hotels in Boston, who probably has more Harvard trade than any other man in Boston, when recently asked for a small card for a college paper, said, "You tell the editors of your paper and of other papers in the college, that they are sent to college to learn their lessons and not to edit newspapers." If he had been told that they had not been sent to college to spend a large portion of their time in the " - House," he would probably have said, "Oh, that is a different thing." There are others who say that they do not want any Harvard trade at all, but nevertheless they seem very anxious to obtain it if they can do so without making any return for it. Taken as a whole the advertisers who patronize our papers are the most reliable firms in Boston. Many advertise simply because they wish to support our college enterprises, and not because they expect to gain much by their advertisements. We hope that our readers will bear this in mind when they wish to make purchases, and, after having looked over the advertising columns of all of our college papers carefully, decide to patronize those who patronize us.
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