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Wholesome Fresh Opens in the Square, Replacing Seized Market

Wholesome Fresh is a casual restaurant-convenience store hybrid that opened in the Square Thursday.
Wholesome Fresh is a casual restaurant-convenience store hybrid that opened in the Square Thursday. By Amy Y. Li
By Henry W. Burnes and Franklin R. Civantos, Crimson Staff Writers

Wholesome Fresh, a casual restaurant-convenience store hybrid that started in Rhode Island, opened its doors to Harvard Square Thursday morning in the property formerly occupied by Market in the Square.

This is Wholesome Fresh’s second location; it started in Newport, R.I. Britni M. Price, an employee at the new location, said she was optimistic about the new location, calling Harvard Square a “gold mine.” She noted that this store is bigger than the one in Rhode Island.

Price said that what makes Wholesome Fresh unique is its dedication to offering fresh food on a daily basis. The store is “geared towards fresh deli, everything's made to order, and the menu changes everyday.”

“Most of the things we have have no artificial ingredients,” she added.

Denise Jillson, the executive director of the Harvard Square Business Association, said she was impressed by the store’s warm atmosphere.

“I just toured it and it’s really very nice,” Jillson said. “Based on what I have seen they have exceeded my expectations. The food looks beautiful.”

Brandon Wang ’18 said he was excited to see that the new store offered similar goods as Market in the Square, the popular store it replaced. He said he believes the organic options—which he said are probably better in quality than Market’s offerings—differentiate it from Market, which he considered more geared towards college students.

“The food is probably a little better. Definitely an upgrade on the food. It’s just a change in environment,” Wang said. “A lot of the same people working there which was nice to see.”

Market shuttered in Nov. 2017 after the Middlesex County Sheriff's Department seized the property. The seizure resulted from the deli's inability to pay rent, Jillson said at the time.

—Staff writer Henry W. Burnes can be reached at henry.burnes@thecrimson.com.

—Staff writer Franklin R. Civantos can be reached at frank.civantos@thecrimson.com.

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